Why Lovington, New Mexico!

Welcome to Lovington — the heart of Lea County and home of the Lea County Fair & Rodeo! Here, hometown pride meets big opportunity. Our community blends small-town charm with a pro-business spirit, affordable living, and a vibrant culture full of tradition, energy, and growth. Whether you’re looking to build, invest, or belong — Lovington is ready to welcome you home.

A Community with Heart & Opportunity

Lovington is small-town friendly but big on opportunity. As the proud county seat of Lea County, we’re rooted in New Mexico’s rich ranching and energy heritage — yet we’re also looking ahead to new industries, new investments, and a vibrant future.

One-of-a-Kind Hometown Pride

• Birthplace of NFL legend Brian Urlacher and former home to PGA golfers Ronnie Black and Sean Murphy — proof that big talent grows in small towns.
• Home to Paul L. Foster, billionaire philanthropist and President of Western Refining, whose success story began right here in Lovington.
• A community that believes in its people, celebrates its traditions, and welcomes new opportunities with open arms.

Where Tradition Meets Celebration

• Lovington proudly hosts the annual Lea County Fair & Rodeo — one of New Mexico’s most celebrated summer events, bringing together thousands from across the region for live music, rodeo action, exhibits, and unforgettable memories.
• We’re also home to the quirky and beloved World’s Greatest Lizard Race — because no one celebrates community spirit quite like Lovington!

Business-Friendly & Future-Focused

• Abundant infrastructure — electrical, natural gas, water, and expanding wind-energy potential — make Lovington ready for growth.
• A pro-industry mindset, strong partnerships, and supportive local government create a foundation where businesses thrive.
• Lovington is designated by the State of New Mexico as a Certified Community, and is an affiliate of New Mexico MainStreet and Keep America Beautiful — programs that invest in real, visible progress.

Quality of Life That Stands Out

• A revitalized downtown, beautiful green spaces like Storybook Park and Fran Atchley Plaza, and year-round community events give Lovington its charm.
• With low taxes, affordable living, clean air, and a strong sense of safety, Lovington is a place to raise your family, grow your business, and thrive.
• Here, opportunity meets community — and the result is growth that feels like home.